The Neuw signature repair stitch adds a modern touch to every
pair of jeans, more contemporary than the traditional deck stitch.
THE NEUW RING
The Neuw ring which hangs from the front right belt loop of
every pair of Neuw jeans is smaller than the one that can be found
on the mens jeans. It's also slimmer giving it a feminine touch for our women’s jeans.
The button is engraved with the Neuw logo and is fresh and modern, while remaining feminine.
RIVETS & BURRS
Concealed on the inside, the rivets are engraved with the no. 25
representing the Nieuwlandstraat address where the brand once started
to take form. The circular design of the outer burrs’ is inspired by vinyl records;
a deliberate nod to the music and culture that inspires Neuw.